THE INFLUENCE OF ORDER EFFICIENCY, MARKETING EASE, AND RISK PERCEPTION ON THE PRODUCTIVITY OF MSMES REGISTERED IN THE LOCAL E-CATALOG OF LPSE IN NORTH KONAWE REGENCY

Authors

  • Jusriawan Jusriawan Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
  • Azis Muthalib Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
  • Nofal Supriaddin Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
  • Abdul Hakim Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari

Keywords:

effectiveness, ordering, marketing, risk, and MSME productivity.

Abstract

This study aims to determine and analyze the influence of order efficiency, marketing ease, and risk perception on the productivity of MSMEs using the local e-catalog of LPSE in North Konawe Regency. The sample consists of all MSMEs registered and transacting on the LPSE e-catalog in North Konawe Regency, totaling 51 businesses. The study employs multiple linear regression analysis. The results show that: (1) order efficiency, marketing ease, and risk perception collectively have a significant impact on the productivity of MSMEs. (2) Individually, marketing ease and risk perception positively contribute to the improvement of MSME productivity, while order efficiency is negatively correlated with productivity. Risk perception was found to be the most influential variable, highlighting the importance of effective risk management in enhancing MSMEs' adaptability and innovation to support productivity growth.

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2024-10-07

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Vol. 1 No. 1 (2024): International Journals asri of Economic, Business and Management

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Copyright (c) 2024 Jusriawan Jusriawan, Azis Muthalib, Nofal Supriaddin, Abdul Hakim

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