IVESTOCK BUSINESS DEVELOPMENT STRATEGY LAYING CHICKEN (Case Study In The Egg-Laying Chicken Business In Mata Village, Kendari City)

Authors

  • Supriyadi Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari

Keywords:

Development Strategy; Egg-Laying Chicken Business; SWOT Analysis

Abstract

The purpose of this study is to identify and analyze the strengths, weaknesses, opportunities and threats faced by Kelurahan Mata Kota Kendari in the production of laying hens, as well as to identify and analyze best practices to overcome threats and weaknesses in the area, and formulate appropriate development strategies for the chicken business. The data analysis used is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) which is used to identify internal environmental factors (strengths and weaknesses) and external environmental factors (opportunities and threats) of the region. Based on internal (IFE) and external (EFE) identities, the internal analysis has an overall score of 5.7 and the external analysis has an overall score of 5.96. The results of the analysis are described in the SWOT quadrant and interpreted in the SWOT matrix, showing the state and direction of regional development and feasible alternative strategies. According to the survey results, the company's position is in Quadrant II, which is a position that faces various threats, but the company still has internal strengths. The strategy is to improve product quality by controlling and monitoring chicken pests and diseases and increasing contact with consumers and large kiosks.

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Published

2025-02-10

Issue

Vol. 1 No. 1 (2025): Asri International; Journal Of Economic, Business, And Management

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Articles

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Copyright (c) 2025 Supriyadi Supriyadi

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