EXPLORATION OF THE ROLE OF ORGANIZATIONAL CULTURE IN BUILDING EMPLOYEE LOYALTY: A QUALITATIVE STUDY ON XYZ COMPANY

Abstract

Employee loyalty is an important factor in organizational sustainability and stability, where a strong organizational culture can increase employee engagement and reduce turnover rates. However, not all organizations can create an effective work culture in building employee loyalty, resulting in problems related to unclear communication, lack of policy transparency, and limited career development opportunities. This research gap shows that there are still limitations in studies that examine how specific elements of organizational culture can shape employee loyalty in a specific company context. This research uses a qualitative method with a descriptive approach to explore the relationship between organizational culture and employee loyalty in XYZ Company, with data collected through semi-structured interviews and analyzed thematically. The results show that openness, collaboration, clarity of vision and mission, strong interpersonal relationships, and career development opportunities are the main factors that drive employee loyalty, while communication challenges and lack of career development paths are the main obstacles. The implications of this research provide insights for companies in optimizing organizational culture strategies to increase employee engagement and retain a qualified workforce.