The Influence of Airport Image and Facility Functionality on Travel Intentions Through Positive Emotions and Word of Mouth

Abstract

This study examines the direct and indirect effects of airport image and facility functionality on travelers' emotions, intentions, and word-of-mouth recommendations. The findings reveal that a positive airport image directly influences positive emotions and travel intentions while well-functioning airport facilities significantly impact both positive emotions and word-of-mouth recommendations. Positive emotions mediate the relationships between both airport image and facility functionality with travel intentions and word-of-mouth. Notably, positive emotions strengthen travelers' future travel intentions and their likelihood of recommending the airport to others. The study also finds that airport image and facility functionality exert indirect effects on travel intention and word-of-mouth through positive emotions. These results highlight the critical role of emotional responses in shaping travel behaviors and reinforcing the impact of airport image and facilities