VALUE-BASED LEADERSHIP AND EMPLOYEE ENGAGEMENT: A QUALITATIVE STUDY ON THE CREATIVE INDUSTRY IN INDONESIA

Authors

  • Rudin Sekolah Tinggi Ilmu Komputer 22 Januari Kendari
  • Wiwin Sultraeni Universitas Nahdlatul Ulama Sulawesi Tenggara
  • Ahmad Hamid Universitas Nahdlatul Ulama Sulawesi Tenggara
  • Ria Rezki Amalia Universitas Nahdlatul Ulama Sulawesi Tenggara

Keywords:

Creative Industry; Employee Engagement; Employee Loyalty; Value-Based Leadership

Abstract

The creative industry in Indonesia has been growing rapidly and has become a key sector contributing to the national economy. However, many organizations in this sector face challenges in maintaining employee engagement due to fast-paced work dynamics, intense competition, and high innovation expectations. One of the main issues is the high employee turnover rate and low organizational loyalty, driven by a lack of emotional attachment to organizational values and culture. This study employs a qualitative descriptive approach using semi-structured interviews to explore how based leadership enhances employee engagement in the creative industry. The findings indicate that implementing value-based leadership emphasizes fairness, transparency, innovation, empathy, and collaboration significantly contributes to increased employee motivation and loyalty. Furthermore, organizations that support work-life balance and provide perceived support enhance the effectiveness of value-based leadership policies in fostering a positive work culture. The implications of this study highlight that leaders who consistently apply value-based leadership can create a more inclusive, innovative, and sustainable work environment. Therefore, this research provides theoretical and practical contributions for organizations seeking to optimize leadership strategies to improve employee engagement and retention in the creative industry.

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Published

2025-03-10

Issue

Vol. 1 No. 2 (2025): Asri International; Journal Of Economic, Business, And Management

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Articles

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Copyright (c) 2025 Rudin Rudin, Wiwin Sultareni, Ahmad Hamid, Ria Rezki Amalia

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